Empathy Map.
This tool is an extension of persona creation. It emphasis the emotional aspects of your persona, how they feel, think, do and talk.
Time Taken
1-2 hours
Level of Difficulty
Moderate
Materials Needed
Sticky notes, pen
Participants
Design/Research Team
- Effectiveness 90%
Step by Step Instructions
#1
After creating your personas, use the template below to create empathy maps for each of them.
Template
View/download the template to better understand how the tool works and use it accordingly. The template is only for reference, you can modify the structure to better suit your requirements.
How did I use it?
This tool came in handy for the research phase of my MA Strategic Design 1st semester. The project was related to climate change and as a team(3 members) we were able to collect huge amount of data on the subject, requirement, client and target group.
We created empathy maps for both personas. This emphasized the affect of personas and how we were viewing the problem from 2 different perspectives at the same time.
