Personas.
This exercise helps us to adopt our user’s perspective as our own and be more empathetic. We can be clear about the needs of each specific user group.
Time Taken
1-2 hours
Level of Difficulty
Moderate
Materials Needed
Sticky notes, pen
Participants
Design/Research Team
- Effectiveness 90%
Step by Step Instructions
#1
Create a persona with an in-depth description of the typical user. Incorporate elements of behavior that influence your problem statement.
#2
Have a visual representation of the character as a drawing, photo or illustration to better connect with the persona.
#3
Create a persona with an in-depth description of
the typical user
Template
View/download the template to better understand how the tool works and use it accordingly. The template is only for reference, you can modify the structure to better suit your requirements.
How did I use it?
This tool came in handy for the research phase of my MA Strategic Design 1st semester. The project was related to climate change and as a team(3 members) we were able to collect huge amount of data on the subject, requirement, client and target group.
By creating 2 personas that were linked to our problem, we were able to identify pain points and opportunity fields.
