Ideation Tools
Brainstorming
Brainstorming is an effective and easy way to generate a large number of ideas quickly. It helps to get people’s minds unstuck and to solve tricky problems.
Idea Shopping
The tool is used to combine various ideas to form new ones there by decreasing and narrowing the options.
The 2-Axis
Use this tool to access which of the ideas are plausible, feasible and makes sense.
Idea Napkin
Use this tool to note down how you would like to communicate your initial ideas to your clients.
Clear Idea
It is important to define your idea as precisely as possible to be able to effectively prototype and test it.
Elevator Pitch
Use this tool to form the shortest possible pitch of your idea. Imagine pitching to your CEO when in an elevator
Walt Disney method
The Walt Disney method involves sequential thinking to analyze a problem, generate ideas, evaluate ideas, construct and critique a plan of action. The four thinking roles are – outsiders, dreamers, realizers, and critics.
Think like a famous personality
Participants are asked to pick a famous personality/character and ideate like how that personality would. It is important to understand how the personality thinks and what their attributes and values are.
6-3-5
A large number of ideas for solving a given problem can be created within a team of 6 people. The ideas are developed together: each participant gives first 3 proposals, which are extended by the others within 5 iterations.
Profiling the Concept
It is important that everyone in the team believes in the idea/solution to have the most effective impact. This tool helps in evaluating the idea by every team member and reach a decision easily.
Branding - Associations & Connotations
This tool is used to brainstorm about possible associations and connotations your brand can have in order to find creative names, logos, taglines, etc.
Branding - Archetype Exercise
Brand archetypes are widely used to define what your brand is perceived as, it’s behavior, appearance, and services offered. Defining your brand’s archetype is important for the long run.