Branding – archetype exercise
Brand archetypes are widely used to define what your brand is perceived as, it’s behavior, appearance, and services offered. Defining your brand’s archetype is important for the long run.
Time Taken
20 mins
Level of Difficulty
Moderate
Materials Needed
Post its, miro, etc
Participants
Design Team
- Effectiveness 70%
Template
View/download the template to better understand how the tool works and use it accordingly. The template is only for reference, you can modify the structure to better suit your requirements.