AB testing
A/B testing is a way to compare two versions of a single variable of e.g. a digital interface, typically by testing a subject’s response to variant A against variant B, and deter-mining which of the two variants is more effective.
Time Taken
30-45 mins
Level of Difficulty
Moderate
Materials Needed
Post its, miro
Participants
Design Team
- Effectiveness 80%
Step by Step Instructions
#1
After you create your designs, you give e.g. one landing page to one group and you send the other version to the second group
#2
Then you see how each landing page performs in metrics such as traffic, clicks, or conversions.
#3
A/B testing lets you know what words, phrases, images, videos, testimonials, and other elements work best.