Brainstorming.
Probably the most exciting part of the whole journey :D. Brainstorming is an effective and easy way to generate a large number of ideas quickly. It helps to get people’s minds unstuck and to solve tricky problems. If well moderated, it can build enthusiasm and improve team collaboration.
Time Taken
25-30 mins
Level of Difficulty
Hard
Materials Needed
Sticky notes, pen
Participants
Design Team
- Effectiveness 95%
Step by Step Instructions
#1
Choose the how might we question you wish to ideate on.
#2
Gather as many people as possible for the brainstorming session. It is good to have people outside the team or problem statement.
#3
Set a time limit. It is ideal to allocate just 20 mins.
#4
Have someone from our team to moderate the session, i.e the participants should not go off topic or get carried away from the essence of the question.
#5
Make sure to note down all the ideas participants give. If there is no movement, then initiate some ideas yourself and motivate the group.
Guidelines
View/download the guidelines to better understand how the tool works and use it accordingly. The template is only for reference, you can modify the structure to better suit your requirements.
How did I use it?
This tool came in handy for the research phase of my MA Strategic Design 1st semester. The project was related to climate change and as a team(3 members) we were able to collect huge amount of data on the subject, requirement, client and target group.
We ideated in a group of 7-8 members. The results really helped us broaden our mind and look at new opportunity fields.
