How Might We? (HMW).
They are short questions that support the ideation phase by reframing your insight statements. It allows turning challenges into opportunity fields.
Time Taken
30 mins – 1 hour
Level of Difficulty
Hard
Materials Needed
Sticky notes, pen
Participants
Design/Research Team
- Effectiveness 90%
Step by Step Instructions
#1
Start by selecting one of the most interesting insights that you have.
#2
Turn the insight into a how might we question (use the template below).
#3
Generate more questions. If needed, combine more that 1 insight in the same question. Try different stuff.
#4
Pick 1-3 HMW questions that will be used for brainstorming.
Template
View/download the template to better understand how the tool works and use it accordingly. The template is only for reference, you can modify the structure to better suit your requirements.
How did I use it?
This tool came in handy for the research phase of my MA Strategic Design 1st semester. The project was related to climate change and as a team(3 members) we were able to collect huge amount of data on the subject, requirement, client and target group.
We combined more than 1 insights into the same question that generated amazing opportunity fields and in turn inspiring brain storming sessions.
