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Point of View (POV).

This tool is used to condense the data collected so far in the research and synthesis phase. To strategically process the data and put it as POV of the end user.

Time Taken

25-45 mins

Level of Difficulty

Hard

Materials Needed

Sticky notes, pen

Participants

Design/Research Team

  • Effectiveness 75% 75%

Step by Step Instructions

#1

Use your persona and insights to answer the question in the below template.

Template

View/download the template to better understand how the tool works and use it accordingly. The template is only for reference, you can modify the structure to better suit your requirements.

How did I use it?

This tool came in handy for the research phase of my MA Strategic Design 1st semester. The project was related to climate change and as a team(3 members) we were able to collect huge amount of data on the subject, requirement, client and target group.

We used our key insights and clustered data along with personas to answer the questions. It really helped in forming our How Might We question.