Semantic Analysis.
Well, this is basically reading between the lines 😛 In order to fully understand the problem we are tryin to solve, it is absolutely important to understand each word of the problem statement and what it could possibly mean. This can be helpful to identify new problems are easier to solve and have an affect on the original one as well.
Time Taken
30 – 45 mins
Level of Difficulty
Moderate
Materials Needed
Sticky notes, pens
Participants
Design Team
- Effectiveness 75%
Step by Step Instructions
#1
Write down the problem statement and highlight important words in it.
#2
Form attribute words connecting to the highlighted words above it. Start connecting new words that describe the previous word.
#3
At the end you will have a huge network of words branching from the original problem statement.
How did I use it?
This tool came in handy for the research phase of my MA Strategic Design 1st semester. The project was related to climate change and as a team(3 members) we were able to collect huge amount of data on the subject, requirement, client and target group.
Semantic analysis helped us in identifying an underlying problem that was not visible otherwise.
