Synthesis Tools
Clustering
Through clustering we connect data points across research findings to form themes/clusters that make sense.
Insights
Insights are formed from meaningful perceptions of behavior, they contain rational and emotional components. It should be inspiring, meaningful and have a story.
Personas
This exercise helps us to adopt our user’s perspective as our own and be more empathetic. We can be clear about the needs of each specific user group.
Empathy Maps
This tool is an extension of persona creation. It emphasis the emotional aspects of your persona, how they feel, think, do and talk.
Point of View (POV)
This tool is used to condense the data collected so far in the research and synthesis phase. To strategically process the data and put it as POV of the end user.
How Might We? (HMW)
They are short questions that support the ideation phase by reframing your insight statements. It allows turning challenges into opportunity fields.
Idea Fridge
This tool will help you store your ideas so that you can refer them later in the ideation phase, it wont be lost