Branding – associations & connotations
This tool is used to brainstorm about possible associations and connotations your brand can have in order to find creative names, logos, taglines, etc.
Time Taken
30 mins
Level of Difficulty
Hard
Materials Needed
Post its, miro, etc
Participants
Design Team
- Effectiveness 70%
Template
View/download the template to better understand how the tool works and use it accordingly. The template is only for reference, you can modify the structure to better suit your requirements.
How did I use it?
This tool came in handy for the research phase of my MA Strategic Design 2nd semester. The project was related to climate change and as a team(4 members) we were able to use this method for creating branding elements for our solution.
